By now, most people have seen the KFC Pink Bucket Campaign ads or heard about the controversy surrounding the partnership between Susan B. Komen For the Cure and KFC to raise money for breast cancer research through sales of pink buckets of chicken.
If you’re not outraged by this partnership, you should be. Please follow the links below to informative articles, worthy organizations, and websites that outline how you can help express your opposition to this partnership.
- Greed, Cancer, and Pink KFC Buckets by John Robbins, Diet For A New America
- Breast Cancer Action: the organization mentioned in John Robbins article
- Think Before you Pink
- Tell KFC and Komen to stop the pinkwashing! Send your letter of protest. I sent my letter of protest to Susan B. Komen For the Cure and received this form response:
Thank you for your email to Susan G. Komen for the Cure(r). We do appreciate you taking the time to tell us how you feel about our partnership with KFC. You should know that our partnership with KFC is designed at the core to educate millions of people we might not otherwise reach with breast health information – outreach that we consider critical to our mission to save lives and end breast cancer. We are reaching people with life-saving messages through KFC’s 5,300 restaurants (about 900 of them in communities not yet served by a Komen Affiliate), with information in the store, on the buckets and in advertising directing consumers to KFC’s bucketsforthecure.com website, with links to www.komen.org.
Second, this partnership is helping generate millions in funding – a goal of $8.5 million to be raised in six weeks – to further the nearly $1.5 billion in research and community programs that Komen has already spent over the past 30 years – programs that are literally saving people’s lives through better treatments, early detection and advocacy at the federal and state levels. Because of partners like this, our $500 million in research funding has paid enormous dividends – 98 percent five-year survival rates for cancers that haven’t spread from the breast and better and more effective treatments for late-stage breast cancer patients, Further, these partnerships have enabled us to invest $900 million in our communities, providing financial and medical support for women, particularly low-income women, who desperately need help
gaining access to the medical care system.Some ask what we are doing in terms of prevention. About 10 percent – or $50 million – of our research budget over the years has gone to prevention research. We’ll invest another $20 million of our $55-$60 million research grant program to prevention, and continue funding programs that educate women about their risks.
We recognize that this partnership brings up a conversation about obesity and health related to cancer. Our partnership highlights the healthy options at KFC – grilled chicken and vegetables, for example. Ultimately, the decision to maintain a well-balanced diet lies in the hands of the consumer. KFC provides tools to make those choices, by providing a healthier choice menu at its restaurants and advice on its website on how consumers can limit fat and calorie consumption in its products.
We hope that you will take a moment to visit the bucketsforthecure.com website to learn more about the partnership and see the stories of hope, education and empowerment being shared there.
We appreciate your concern and thank you for sharing it with us.
Very truly yours,
Margo K. Lucero
Director, Global Corporate Relations
5005 LBJ Freeway, Suite 250 | Dallas, TX 72544
1-877 GO KOMEN | www.komen.org
Leave a Reply